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Facebook itself explains what posts are less likely to appear in Facebook's news feed

× Memo

On September 23, 2021, Facebook published the " Content Delivery Guidelines " to clarify what kind of posts are less likely to appear in the news feed. Sharing Our Content Distribution Guidelines --About Facebook https://about.fb.com/news/2021/09/content-distribution-guidelines/ According to Facebook, there are three main reasons why content is difficult to display. And that. Each section describes what is specifically judged to be out for each item, making it easy to understand what to avoid in order to make the post more visible on Facebook. 1: Responding to user direct feedback We receive user feedback about what users like and dislike to see on Facebook, and the newsfeed changes accordingly. · Posts that contain links to pages where the junk ad page is covered with ads, movie or audio ads play automatically, or the page needs to be reloaded to view the content.

-Posts that use wording that is overly misleading about Clickbait content.・ Comments that are expected to have a high reporting rate or non-display rate・ Organizational comments・ Engagement baits Posts that explicitly request “sharing”, “comments”, “likes”, etc. · Links to domains that are cloaking Posts that contain links to domains that are trying to bypass the Facebook review process. -Links to websites that unnecessarily request user data- Posts that contain links to sites where poor quality browsing experience pages have been removed, the format is broken on mobile, or the text size is difficult to read. -Low quality comments 0 character comments and long comments made by copy and paste.・ Low-quality events Events where time or place is missing or participation is not possible. -Posts that pretend to be low-quality movie recordings, still images, animations, loops, etc. as live broadcasts, or disguise still images as videos.・ Highly likely spam・ Posts related to sensational health and posts for commercial purposes related to health

2: Encourage creators to create high-quality and accurate content We are working to promote the creation of such content so that users can obtain interesting and new materials.・ Domains with few original contents・ Fact-checked information・ Posts with artificially increased views and engagement through actions such as creating a large number of fraudulent share accounts. -Links to domains and pages with large click gaps Posts that include links to pages and domains where the influx from Facebook accounts for the majority of the inflow.・ News articles whose source is not clear ・Posts from untrusted news publishers ・ Posts from pages where the number of distributions is artificially inflated・ Posts from users who hypershare to groups ・ Non -original news articles 3: Fostering a Safe Community Whether intentional or omission, content that can be problematic in the community is less likely to be displayed.・ Content on the borderline of community guidelines・ Content that is likely to violate community guidelines ・Content posted by people who repeatedly violate Facebook policies・Links to landing pages containing sexual and shocking content Posts from users who are likely to have multiple accounts・ Posts with suspicious buzzing, especially posts that unexpectedly buzzed outside the country of residence of the poster, the review ends whether the identity of the poster can be confirmed There is a possibility to limit the display of posts. A dangerous report on suicide A suicide news article described in a way that is supposed to promote suicide in the "Suicide Reporting Guidelines ".

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・ Related article Facebook publishes the first report "What is the content that is widely displayed on Facebook?"-GIGAZINE Apple's privacy enhancement has panicked Facebook and advertisers, what was the actual impact? ――Facebook found that GIGAZINE Instagram was harmful to teens ―― GIGAZINE Facebook changed specifications so that it can not post & link to any news articles in Australia ―― GIGAZINE Facebook revenue Although it has grown at the fastest pace since 2016 with a 56% increase from the previous year, the outlook is unclear due to "headwinds of Apple's advertising strategy", and we will focus on the virtual space "Metaverse" in the future --GIGAZINE

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in memo, internet service, Posted by log1d_ts

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